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Bic Camera aesthetics

EYExplore photo workshops

I took this photo during a Tokyo Metropolis photo adventure. I was walking from the Tokyo International Forum to Tokyo station. The sun had already set and we were passing in front of the electronic department store: BIC Camera. Since they were releasing a new iPhone there were huge colorful billboards on the walls. LED lights were as bright as daylight. I stood there for a while absorbed in the vibrant colors hitting my retina. As I wanted to record the lights and colors I looked for a better composition including something interesting in the foreground. After several tries I settled on capturing the reflection of the neon signs in the car in front of me. Cherry on top: I waited for someone to pass by to take the shot. Timing was important because I wanted to freeze the person in mid-stride position. Click: et voila!

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